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The Argi Yossi Fish Shop: A Story About Love, Loss and Fish

  • Photographer
    Maya Hed
  • Agency / Studio
    Maya Hed Photography

Argi’s fishmongery is more than a store, it’s a tale of overcoming grief.Argi has been selling fish since he was 15, and ran two successful shops. In 1993 he sold them and retired, but it didn’t last. His son Yossi opened his own fish store, and brought him on as a consultant. In 2007, while working beside his father, Yossi suffered a fatal heart attack. He was 27 years old. Faced with this tragedy, Argi decided to keep the store open in Yossi’s honor. He now asks that customers call him Yossi, and doing so always brings a smile to his face.In sharing this, I hope to help honor Yossi’s memory.

Maya Hed was born and raised in LA and moved to Israel in the late 90s, where she studied at the Kiryat Ono College of Photography.Maya specializes in portraiture, especially series of photographs captured over time. She uses natural lighting to capture genuine, raw emotion, and tell the subject’s story through their portrait. Maya showcased 3 solo exhibitions at the Israeli Opera,Hava Rosenberg gallery and The Scots Hotel.Her work won awards, appeared in print in several magazines & books. Maya also has extensive experience with film,and works as a freelance documentarian based in Tel-Aviv.