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BIFA 2024

The Loudest Silence

  • Photographer
    Brian Sassmann
  • Agency / Studio
    Https://www.briansassmann.com

I took these photos while driving the desolate desert backroads of New Mexico. Immediately I was transfixed by the quietness & the subtle movements of sage & clouds. The distant horizon was blackened by storms. The constant hum of nothingness reverberated quieter than silence, yet roared in my head. I drove solo down dirt roads that vanished into open desert & sky. There was a perpetual dust storm. The air was filled with fine particulates which exaggerated the dramatic light of the enormous sky. Navajo, Laguna, Zuni, & Apache lands. Bright sun, dark clouds, cold wind & dust. Always dust.

I'm a fashion and advertising photographer based in NYC. Along with my commercial and editorial work, I also donate advertising campaigns to social businesses. Often these businesses are in economically challenged parts of the world. My team and I travel to their location to document their craft and the people involved. We work together to come up with imagery to help tell their story and feature their workmanship. We create a visual campaign to help their business get broader exposure. I've done these projects in Haiti, Rwanda, Burundi, Kenya & Uganda to name a few. I truly love my job.