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BIFA 2024

Miraculous Submerged Forest

  • Photographer
    Hidenori Sono
  • Agency / Studio
    Studio O'nos

It is widely known that Japan is an island nation surrounded by the sea, but what is less known is that 70% of the country is covered in forests. I set off in search of the beautiful scenery of a miraculous submerged forest that appears only when certain conditions are met. Some landscapes appear for a few days or weeks a year, while others only appear once every few years.

This is Studio O'nos, established in August 2020. We are a small photo studio in Fukuoka prefecture. Under the slogan "Changing the future with photos", we are selling panels of such photos that will heal and cheer up the customers who decorate them. The idea of "with photos" rather than "by photos" is that our photos are a supporting role, and the main role is, of course, each customer. A single photo selected by the customer will move you. If you change your mind, you change your behavior. If you change your behavior, you change your future. We believe that it is our meaning to exist.