Death of Advertising

• Photographer
  Andrea Francolini

Along Manila's Skyway, remnants of old advertising billboards stand as silent witnesses to a bygone era. In a time when print media advertising wanes, these skeletal structures serve as nostalgic relics of the past. They reflect the dominance once held by print ads, now overshadowed by digital marketing. Amidst the city's evolving landscape, these billboards stand as reminders of the enduring legacy of traditional advertising methods. Though fading, they preserve a piece of Manila's commercial history against the backdrop of modernity.