"Taste takes centre stage and the product is the star". This is the credo of most (top) chefs. FOOD-iD is my attempt to deal with this guiding principle from the perspective and with the means of a photographer. The minimalist structure is intended to place the product and its value at the centre and, in the best case, lead to a more conscious and sustainable approach to food. The taste is not visible, so I focus on the colours and textures that give each product its own identity. The set is designed to support or accompany colours and textures in a converging or contrasting way.
Berlin-based MXPRIVÉ is an up-and-coming international photographer whose work focuses on the aesthetic and conceptual representation of architecture. In 2017, he discovered his passion for photography and since 2019 has developed a particular fascination for architectural forms and structures. Since the publication of his first photo book "GETTING CLOSE - TEMPODROM" in 2023, MXPRIVÉ has received a number of international awards in a short period of time. In 2024, he took part in group exhibitions in Budapest, Paris and Venice, which further promoted his international recognition.
