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Honorable Mention BIFA 2022 Advertising / Beauty

Belles Années

  • Photographer
    Brian Sassmann
  • Agency / Studio
    Brian Sassmann/bpp Inc.
  • Prize
    Honorable Mention in Advertising / Beauty

I had the tremendous opportunity to photograph Australian supermodel Joy Bell. Fashion and beauty brands have recently began to embrace inclusion by including older, silver haired models in current advertising campaigns. Joy has had a long successful career and continues to work on commercial and editorial work worldwide. When photographing Joy I wanted to capture a quiet moment that simply showed her refinement and beauty. With minimal accessories and an 85mm f1.2 lens, we found that moment. She gazed into the lens with the poise and confidence of a beautiful woman with a lovely soul.

I'm a fashion and advertising photographer based in NYC. Along with my commercial and editorial work, I also donate advertising campaigns to social businesses. Often these businesses are in economically challenged parts of the world. My team and I travel to their location to document their craft and the people involved. We work together to come up with imagery to help tell their story and feature their workmanship. We create a visual campaign to help their business get broader exposure. I've done these projects in Haiti, Rwanda, Burundi, Kenya & Uganda to name a few. I truly love my job.