Hungary flag
Honorable Mention BIFA 2020 Advertising / Beauty

The Decay Cycle

  • Prize
    Honorable Mention in Advertising / Beauty
  • Company
    Rayxchung Visual
  • Photographer
    Jui-Hsuan Chung

The Decay Cycle describes the process of the gradual shaping of this chaotic world. As I believe everyone was brought to this world with a pure soul. However, we’re tainted by the existing society, and become one of the bad influences as we grow older. Combining the idea of the decay cycle with the Chinese zodiac, the symbol of the cycle of time, personality and generation through twelve different animals, I wish to represent the idea that no matter which generation a person was born, he or she would be taking part of this decay cycle. The only way to stop this is by raising our awareness.

Rayxchung is your friendly artivist.