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1st Place 2026 Advertising

Edible Illusions

  • Photographer
    Antonio Coelho
  • Prize
    1st Place in Advertising

In this conceptual series, I explore the fragile boundary between food as nourishment and food as illusion. I transform familiar ingredients into surreal compositions that evoke flavour, desire, and memory, while questioning their authenticity. By juxtaposing organic forms with references to plastic and processed elements, I create a tension between the real and the manufactured. Bright, playful aesthetics draw the viewer in, yet beneath them lies a reflection on contemporary consumption and the artificialization of taste, blurring the line between pleasure and simulation.

My name is Antonio Bernardino Martins Coelho, I am from a small village in the north of Portugal, where I live. I am 43 years old, married and father of two girls. I work as an electrical engineer. A taste for painting was evident in me early on, but it was only in 2010 after a trip to Cuba that I became interested in photography, having captured a lot of images. However, having a small digital camera, I started to acquire analog equipment and develop the photography learning activity in a self-taught way, using very old and medium format machines. My favorite camera is the Zeiss Ikon Nettar.

BIFA
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