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Bronze 2025 Advertising / Food & Beverage

Reduced

  • Photographer
    Guntis Lauzums

Reduced: This series uses Pop Art visualization as represented through bright colors and bold lines depicting the balance between desire and deprivation. It eludes to the search for bargains which for some can be the means for survival in an ever challenging economic world. What do we truly need at what price? Brand name advertising concepts manipulate your mind and fuel your desire to buy. Over time, what is desired may not be affordable and value is lost, reminding us of the fleeting nature of desire. Items photographed here were purchased through the food store's bargain area.

My Architectural Abstraction work is the study of line form and color through the use of minimal and abstract concepts.

BIFA
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