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Bronze 2024 Advertising / Automotive

Utopia By Pagani

  • Photographer
    Sergio Armillei
  • Prize
    Bronze in Advertising / Automotive

At first glance, Utopia instills an idea of simplicity. A smooth, fluid and sinuous form like the body of a beautiful woman. Few stylistic details but extremely careful and technologically advanced. The shapes are inspired by objects from the 1950s blended with ultra-modern solutions resulting in an object with a shape softened and perfected to create a timeless design object. Italian design for a 2.5 million euro supercar for very few examples. I was really lucky to be able to photograph this model, which is not accessible to everyone. My photographic vision to enhance its beauty.