I have long been in love with the vast deserts of New Mexico. The solitude and desolation of the desert gives me a sense of profound peace. The ever-changing light captures my gaze and my imagination. The wind, dust, rock formations, plants and animals conjure up a sense of magic outside of the beauty we can see. A silent magic of sorts. In Spanish and Indigenous cultures a Bruja is a woman who practices a religion called Brujería, often referred to as witchcraft. In this story our model took the form of a Bruja during our photoshoot. We did this series of photographs in Abiquiu, New Mexico.
I'm a fashion and advertising photographer based in NYC. Along with my commercial and editorial work, I also donate advertising campaigns to social businesses. Often these businesses are in economically challenged parts of the world. My team and I travel to their location to document their craft and the people involved. We work together to come up with imagery to help tell their story and feature their workmanship. We create a visual campaign to help their business get broader exposure. I've done these projects in Haiti, Rwanda, Burundi, Kenya & Uganda to name a few. I truly love my job.
