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Silver 2024 Architecture / Interiors

The Neofuturistic Dongdaemun

  • Photographer
    Ekaterina Busygina
  • Prize
    Silver in Architecture / Interiors

The Dongdaemun Design Plaza (DDP) was designed by Zaha Hadid with the concept of "Metonymic Landscape." Metonymy refers to a method of describing a specific object indirectly and, Hadid integrated historical, cultural, urban, social, and economic aspects of Seoul deduced from this method in order to create a scene of landscape. Designed as a cultural hub in the historical district of Seoul as well as Korea's largest fashion district, the DDP is composed of undulating surfaces that resemble the flow of liquid and allow the flexibility in space.