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Bronze 2023 Advertising / Fashion

Vermilion Spirit

  • Photographer
    Satoshi Etoh
  • Agency / Studio
    Inc.namakemono
  • Prize
    Bronze in Advertising / Fashion

Influenced by Japanese Aminism, he created this work with the idea that a god may dwell in a kimono. In this photograph, the kimono, which should not be wet because it damages the fabric, is daringly wetted with water to obtain a unique luster and expression. Also, since water has been used in Japan since ancient times as a sacred and purifying substance, it matches the expression of something sacred.

Using water and kimonos, I creates artworks on the theme of Japanese culture and Japanese religious beliefs.

BIFA
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