Silver 2022 Advertising / Food
"The taste is in the foreground and the product is the star".
This is the credo of most (top) chefs and at the same time reflects the opinion of many foodies and restaurant critics.
FOOD-iD is my attempt to deal with this motto from the point of view and with the means of a photographer.
Taste is not visible, so I focus on the colours and textures that give each product its own identity.
The setup is designed to support or accompany colours and textures in a converging or contrasting way.
In March 2017, Berlin-based "MXPRIVÉ" launched his Instagram account. His visual language was quickly to play an important role.
In his first participation in a photo competition, the Pink Lady® Food Photographer of the Year 2018, MXPRIVÉ's entry was shortlisted.
In autumn 2020, he started working on the photo series "FOOD-iD".
At the Pink Lady® Food Photographer of the Year 2021, he won first place in the category: "Spayne Lindsay On the Phone". Further awards for this photo series were to follow.
His project "GETTING CLOSE - TEMPODROM" is now published after three years of work.