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Silver 2022 Advertising / Food

Raspberries (Food-Id)

  • Photographer
    Mxprivé
  • Prize
    Silver in Advertising / Food

"The taste is in the foreground and the product is the star". This is the credo of most (top) chefs and at the same time reflects the opinion of many foodies and restaurant critics. FOOD-iD is my attempt to deal with this motto from the point of view and with the means of a photographer. Taste is not visible, so I focus on the colours and textures that give each product its own identity. The setup is designed to support or accompany colours and textures in a converging or contrasting way.

MXPRIVÉ is a Berlin-based photographer known for his artistic approach to architecture. His work explores the interplay of light, geometry, and texture, creating visually striking and emotionally resonant images. Since 2021, he has focused on the aesthetics, character, and materiality of buildings, aiming to capture their essence rather than just their form. His minimalist style invites viewers to experience architecture almost physically. With exhibitions in Athen, Budapest, Ostuni, Paris, and Venice, he has quickly gained international recognition.

BIFA
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