After WWII, the whole industry changed. The city of Monza has a rich history of producing this wearable art by hand, but unfortunately, they are the only ones left. The modernization that happened in the '50s led to a decrease in production and by the 70s most of the factories shut down. But they never stopped. Pino Vimercati started making hats in the fall of 1953 when his dad and his brother started their factory. At that time he was just 13 years old but fascinated by the craft. The steam that surrounded the felt, the care with which it was handled, and the machinery from the 19th century.
