The objective of this advertisement was to promote the product (Casio Edifice Watch) under the brand's slogan (Speed And Intelligence), so I used a drawing light trail around the watch to express the slogan. I photographed the watch in my studio using a full-frame camera, a macro lens, and studio strobes. I edited and manipulated the image later in Adobe Photoshop.
My name is Seyed Ahmad Beheshti, aka Arash Beheshti. I am a multi-award-winning Photographer, experienced Graphic Designer and passionate Creative Director. I am the founder/CEO at: • Arash Beheshti Studio, specialized in advertising/commercial photography. • Visual Wiz Studio Inc, creative production studio focused on digital imaging, retouching & CGI.