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Gold 2021 Fine Art / Portrait

Jama

  • Prize
    Gold in Fine Art / Portrait
  • Photographer
    Natasha Pszenicki

I first spotted Jama sat outside a cafe in West London wearing one of his suits. I couldn't get ideas of how to shoot him out of my head. Months later we made contact through SoMe &the project of Jama began in earnest. Though commonly presumed to be inspired by the Congolese Sapeurs, Jama actually took his inspiration from an advert on the tube he saw one day; it pictured a man wearing checked rousers, which made him smile... He looked around the carriage at everyone dressed in drab nondescript attire and decided to bring more joy to people's everyday lives as a walking vision of colour.

I am a London based photographer, shooting portraits and still life across a variety of publications.