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Gold 2021 Advertising / Beauty

Black Dress

  • Photographer
    George Mayer
  • Agency / Studio
    George Mayer Studio
  • Prize
    Gold in Advertising / Beauty

The conception for the photo project was the creation of a perfect female image, romantic and mysterious, and at the same time daring and exciting. We can't see the naked body in the portraits, but we can easily imagine it, looking at the expressive forms that show through the light fabric. The hairstyle, makeup, composition, and light - everything complies with the style of fashion photography of the 20th century following the laws of the genre of classic black and white photography.

George Mayer, a US-based fine art photographer, gained international acclaim after winning the Sony World Photography Awards in 2017. Known for psychological depth, symbolism, and minimalism, his works have been shown in over 70 exhibitions worldwide, including Somerset House, LA Art Show, and MIA Fair. He collaborates with galleries globally, has been featured in Vogue and The Guardian, and his images appear in books, films, and TV projects by Netflix and MGM.

BIFA
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