Ruscona

• Photographer
  Martin Pitonak
• Agency / Studio
  Martin Pitonak Studio
• Prize
  Silver in Advertising / Product

My vision was to keep the design simple yet unique and deeply orientated towards the brand and product on show. Nail polish bottles are generally a small object and require slightly different treatment than, say, photographing a large carry bag. The bottle needed to be centered and close up enough to capture the logo and brand name. Each bottle was cubed-shaped, with a matt-pastel color, the same as the gel nail polish inside. The lids (bottle tops) were long, gold colored. This color really illuminates the final image and casts long diagonal lines as the viewer follows it up.